Lab+3

 1. Describe Jan Chipchase's prior job (he now works at frog design [] ) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)   Jan Chipchase has worked for Finnish cell Phone Company “Nokia”. The purpose of his job was to study human behavior through social interactions and giving out a study in form of a feedback to his company, so that they can come up with a product, which is universal, at the same time sensitive to particular individual and cultural preferences.

His job at Nokia was in particular, was not to study the technology in terms of its mechanical and technical development instead his job was to study how that technology would cater the ever-growing demands of its audience spread across different cultures.

For this purpose he notes down and captures every bits of potential useful information, which would justify his purpose. He captures pictures of things, which would be useful to his company (Nokia), so that they can come up with such a product. The two names he is often referred to, as are the “user anthropologist” and “human behavior researcher” because he comprehends their behavior and intelligence with respect to their cultures across the globe. 

2 “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. (4 paragraphs/ one for each instance) It caters Social needs lets say of a student: The human being its self is a very complex technology of its own. It has differing need to one another however few of its needs are universal and one of them happens to be a social one. To best serve this need, cell phones are the best devices since it gives an individual constant and universal connectivity to the world hence improving the quality of their lives.

It serves as a piece of identity lets say for an employee: Not only is it a piece of technology that is sensitive to people’s communication demands but in today’s world it serves as giving people a piece of reliable identity. In today’s fast paced world even the residence address of people seems to be temporary yet one thing that, remains relatively fixed and constant are the cell phone numbers. Hence it has become a piece of identity today.

The interactivity: The interactive feature of a cell phone adds more to it then just being a communication device. Its multi-tasking features such as games, applications, tools such as calculators etc, enriches the over all experience of using it hence making people’s lives by also providing entertainment and interactivity.

An Emergency recourse: It is not only focused towards serving the growing wants of people but is also sensitive to the basic needs such as providing a service in case of an emergency for this purpose even the institutions such as hospitals and police can be reached free of cost through a cell phone more over incase of lets say a rescue operation, a cell phone is the best device which can connect people.