lab5

** These advertisers target their consumer and audience in two realms namely the virtual world and the real world. And there is a huge contrast when in relative advertising strategies and concept between the virtual world and the real world. **   ** Advertising strategies used in virtual world consists of brand building, introducing new products, creating a buzz and connecting with niche market which requires basic technological literacy hence it is more famous in the western world and continues to grow. Whereas on the other hand advertising in real world still consists of traditional practices aimed at targeting a broader audience, which makes it more expensive. It is more strategic because the consumer has ore power. Advertisers in real world have more means such as print, television and radio etc, which makes it more diverse in nature. **   ** Conclusively it could be said that Advertising in virtual world is just a new means of advertising, a new medium which advertisers can use to promote their products where as advertising in real world is still the main stream outlet for advertising. ** 
 * Advertising ** ** is a form of  ** **  communication  ** ** intended to  ** **  persuade  ** ** an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular  ** **  brand  ** ** . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.  **