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The article talks about the innovation of word “Truthiness” by Stephen Colbert in his premiere episode of: Colbert Report.

The innovation of the word Truthiness is a satirical reflection on reliability of media sources, which today are more dependent on concepts what one wishes to be true rather then actual facts. Therefore this phenomenon questions the ability of media to provide the news calming to be based on facts.

Another issue, which is being raised here, is, the authority of some elite to control universal elements such as a language, as this word was just invented by an individual to express a different point of view. However it was only later that the meaning of the word gained a different expression.

Hence it could be concluded that in order for an expression to become viral it has to be manifested in a proper platform.