lab+7

Lab 7

==**Social media** **are media for social interaction using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.**==

==**The article further states that if social media is put into use effectively, it can achieve great results. Such was the case when** **Nenshi won the election due to the effective strategy put into use concerning social media, since social media makes it very efficient and effective when it comes to spreading the message and communicating with the voters. Moreover the voter’s have the chance to actively become the part of the campaign thus improving interactivity, this is something, which other media outlets lack.** ==

== **However one cannot completely rely on social media to spread the campaigns and messages. It is just one of the tools which can be used to improve interactivity. It portrays “people” as “people” rather then the image they carry in real life such as “politicians” hence people can relate themselves better. Conclusively it could be said that social media does not only helps spreading the message but also helps in increasing the audience trust in different ways.** ==