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 * Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.**

Bill Moggride defines ' design as a Collaborative process' since it takes efforts and expertise of different people across the field to make design, a success and this can only be achieved through interactive collaboration. This collaboration is based on three factors namely; how the body works, how people think and how they are connected.

Moggride believed that designers should design not according to their own perpective but according to the perpective of the users for this purpose he uses the example of American Red cross. By making the design look less clinical and using the feedback of the doners resulted in a phenominal increse in blood donation and doners and this was achieved not by any other complex factor other then just following the process and steps to collaborative designing.

Another example that he cites for this regard is an example of research for device for nose, throat and ear surgery in which surgeon themselves interacted and collaborated in order to design the tools they required to do the job. And this lead to a better accuracy.


 * Find an online example of a product which utilizes his principles of collaborative design which it involves people in it design. Cite its URL, and describe its design process in two paragraphs, and how it involved its user(s) in a a paragraph. **

An example here would be the " Internet movie database" or better known as www.imdb.com. This website allows its users to add and modify information available on the website moreover it gives the users the liberty to provide feedback, reviews and ratings on everything raging from movies to actors etc.

The result is that the website has gained popularity in relatively short period of time and the information available on the website is considered trustible, durable and reliable since its coming from those individuals whose interest is at stake.