CCT356+ONLINE+AD+Design

For this assignment, the Ad campaign that I could think of is an upcoming concert. This upcoming concert is not a real life event; instead it is a depiction of my imagination. The artist who would be performing happens to be my colleague “Eric Madan” who is an inspiring upcoming performer. I decided to go with this ad for my Cct 356 project, in the process I also hope to impress Mr. Madan, perhaps he might consider me to be his future manager after having a look at it.

The outlet to this campaign would consist of a Facebook ad, a banner ad and a sky scrapper. Online advertising is not about making the campaign go viral any more. Instead with time is has become a combination of art work and marketing skills that requires the campaign to be customized and designed in a way that would be best suited for the product in terms of generating revenue (success).

To start off, there were a number of options under consideration such as pop-up ads, floating banner, and e-mail marketing etc. However due to the nature of the product, they had to be ruled out since Pop-up ads do manage to get a lot of attention but at the same time they can be extremely annoying for the users and considering that the “artist” is already in his growth stage, the last thing that I would want to do is annoy a users and spoil the potential fan base. The reason why the idea of Floating banner was dropped relates to the same fact that the artist is already unrecognized therefore in my opinion not many people would bother pointing there curser on the floating banner that initially revels little information unless you drag your curser to it.

I can go on and on with other discarded options but I would rather discuss from this point onwards the impact of the adopted above mentions ads on this ad campaign. FACEBOOK AD. Facebook Ads: It is one of the modern online apps that has not only provided an outlet to social interaction, but has also made recognizing peoples’ location, interest, social circle and activities etc in an extremely effective and efficient manner.

The target audience for this event is a young audience (aged 16-25 approximately), who are living in Mississauga, have an interest in “Rock” music but are not the type who would only go for the big names. So the best way to channelize such information in my opinion would be through Facebook. Therefore Facebook ad is perhaps the most vital tactic in this ad campaign’s arsenal.

Facebook has three types of connection targeting; Users who are fans, users who are not fans and users who are friends of fans. So basically what it does is that it not only reaches out to the audience who are interested but also reaches out to those who can be potentially interested, and features such as the “Like” button makes it very convenient to measure the success and popularity of the campaign as it shows in this case that the ad has so far just managed to get 2 people to like it hence it is not so popular as yet.

These features such as the “Like button” also allows the ad to gain ever growing popularity on its own once the idea starts to get accepted by the target audience. Furthermore the ad utilizes a relatively small yet efficient web space and does not annoy any one making it a perfect pick for the nature of my product, blending in perfectly with the whole ad campaign. However there are some drawbacks that cannot be ignored and one such drawback would be that many people log on to Facebook for the purpose of just social interaction therefore many users of Facebook would just ignore the ad but this scenario can happen in any situation so conclusively it could be said that Facebook advertising is a great outlet for targeting audience with respect to their location and interest. WEB BANNER The Banner ad and Sky scrapper ad: This form of advertising is one of the most popular advertising techniques used throughout the Internet and web space. These web banners and sky scrapers are found on almost every websites. Both of these ads are very similar in nature and content with web banners (horizontal) usually found on the top and bottom of a web page where as sky scrapers are found usually in the middle with mostly being on left or right of a web page.

There are two primary category of web banner and sky scraper advertising namely; free and paid. Free banners and sky scrapers are like a mutual agreement between two or more web sites who post the ad for each other usually for free or for a very low amount. The other type is “paid” which requires a financial assistance for the purpose of posting the ad usually on web giants such as “Google” or “Yahoo”.

The kind of ad that I have chosen for my product is a “free banner and sky scraper” ad that would be posted on any website of a relative interest or a website that could be related to a concert for e.g. any local music school website let’s say www.saadmusic.com. The reasons behind opting for this outlet are as follows.

First of all, we are trying to cater a niche audience hence there is no need for the ad to be posted on web giant such as “google” because gaining mass popularity is not our aim. Secondly since it is free or relatively inexpensive therefore it allows us to save up a lot of money on advertising expenditures.

Furthermore Banner ads and skyscrapers are very eye catching because of their comprehensive sizes and most importantly they are not a source of nuisance to the users.

However the d rawback of the banner ads and skyscraper are that the success of the campaign cannot be measured and estimated that easily and a lot of traffic just goes through the ad without clicking on it therefore I have made sure that in the space available, all the most important information is revealed so that even without clicking the user gets to process the information in his/her head. SKYSCRAPER BIBLIOGRAPHY: . n. pag. Web. 8 Mar 2011. .

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