CCT356+Personal+Branding

__ Personal Branding: __

T he evolution of technology has also impacted the field of human resource and recruitment. Today, people and their careers are marketed as brands. Personal branding concept suggests that success comes from self packaging. My adoption of strategy in this regard is to present my self in a very honest and simple manner as possible, to my employers. Therefore I have kept the outline of my web space on wiki very simple and yet it has the necessary information that would be useful for the employers.

I aim to play at my strength. That is the social work that I have done throughout my life. For this reason I have highlighted the fact on my “wiki”. This adoption of strategy is inspired by the concept of “niche marketing”; Concentrating all marketing efforts on a small but specific and well defined segment of the population.- Business directory. I aim to particularly impress those employers who are looking to hire someone with social service background since this is the field where my interest lies and I have experience as well.

The other strategy includes carefully maintaining my social web page on face book since it reveals a lot about a person’s approach and character. Since I have provided that information in order to be transparent, I would be very careful in maintaining the image that I am trying to portray.

I have been particularly careful with the presentation layout content of my “wiki.” I have tried to divide the content in a unified manner. This in my opinion gives employers a message that the potential employee is disciplined and organized.