lab+6

The act of tracking consumer activity is not a new phenomenon. It is an old practice, which has evolved into new methods with the passage of time. The purpose is clear, it provides business giants with the required information, which helps them to target their customers more accurately.

Recently this phenomenon has included measuring online social influence, with the emergence web 3.0, which makes this tracking possible by using these new tools and applications. The market strategies are parallel to the interactivity on the social web. In short, the consumer itself has become a brand. And in my opinion it is an advantage for the people who now have an affordable platform to brand themselves which not only adds value to them but could help them to materialize gains such as getting noticed by an employer. However there are certain disadvantages that are, at this point not so evident or serous but will grow with the passage of time and development of web 3.0, one of these issues might be invasion of privacy