L-A-B-9

According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], describe the tools and methods of 'service design' (2 paragraphs).

According to Sylvain Cottong, service is the key to a product’s appeal. Therefore, service design is a combination of product design and interaction design.

Service design involves the dynamics of the product and insight on the impact it will have on the customers in order to offer the service that will enhance the products’ adaptability amongst its users. Hence, the product its self and the customer interaction experience are the key to service design.

These are some of the tools and methods of service design:

1, Ethnography: A research model that is specific to human cultures in terms of scientific description.

2, Ideation: This involves user’s direct interaction and reaction while coming up with a design this gives designers a better insight to user needs and adaptability.

3, Customer Journey Map: This tool helps designers to track the time usage of a product.

4, Service prototyping: This helps designers to picture themselves as the users in order to understand the impact better.

5, Service Blueprinting: This is a statistical statement of servicing activities for e.g. statistical description of the interaction with the product.

From your personal experience, what would be a scenario in which these methods would be useful? (2 paragraphs)

According to my personal experience, the scenario in which these methods would be useful can be related to the constant change in face book layout that has caused me personal annoyance with time to time.

Perhaps in this scenario, service blueprinting, can best give the designers the core source to core problem with the layout that is changed frequently. By using service blueprinting techniques they can come up with a solid layout that will be appealing to users rather then repeatedly changing it over time to time.

Ethnography can also come in handy in the case if the designers are trying to reach untapped markets, for this reason the designers of facebook need to be familiar with the particular culture which can be achieved by practicing ethnography.